Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Science & Education, Arts & Entertainment and 16 other categories.

2 Performancing Metrics is leading in Law & Government and Reference Materials.


1 Performancing Metrics is leading in most countries, including United States, France, United Kingdom, Brazil and 28 other countries.

2 AdPlan is leading in Japan, Taiwan, Indonesia, Albania and 9 other countries.