AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Performancing Metrics has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 98 other categories.
AdPlan is leading in Business & Industry, Shopping, Career & Education, Travel and 66 other categories.
Performancing Metrics is leading in most countries, including United States, Brazil, India, Russia and 70 other countries.
AdPlan is leading in Japan, Taiwan, China, Korea Republic and one other country.