Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 Performancing Metrics has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 89 other categories.

2 AdPlan is leading in Business & Industry, Shopping, Travel, Marketing & Advertising and 62 other categories.


1 Performancing Metrics is leading in most countries, including United States, France, Brazil, United Kingdom and 68 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, Viet Nam and 4 other countries.