AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Performancing Metrics has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 100 other categories.
AdPlan is leading in Business & Industry, Shopping, Career & Education, Marketing & Advertising and 66 other categories.
Performancing Metrics is leading in most countries, including United States, Brazil, United Kingdom, France and 71 other countries.
AdPlan is leading in Japan, Taiwan, China, Hong Kong and 5 other countries.