Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Performancing Metrics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 15 other categories.

2 Performancing Metrics is leading in Career & Education, People & Society, Books & Literature, Gambling and 2 other categories.


1 Performancing Metrics is leading in most countries, including United States, United Kingdom, France, Russia and 54 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Vietnam and 11 other countries.