Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 136 other categories.

2 Scout Analytics is leading in Energy, Basketball, Disabled & Special Needs and Mental Health.


1 AdPlan is leading in most countries, including Japan, Taiwan, Hong Kong, Russia and 25 other countries.

2 Scout Analytics is leading in United States, United Kingdom, Australia, Germany and 3 other countries.