Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 128 other categories.

2 Scout Analytics is leading in Credit, Loans & Mortgages, Mental Health and Biology.

Geography

1 AdPlan is leading in most countries, including Japan, Taiwan, United States, Viet Nam and 35 other countries.

2 Scout Analytics is leading in Portugal and Slovakia.