Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 141 other categories.

2 Scout Analytics is leading in Basketball, Insurance, Business News and Disabled & Special Needs.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Korea Republic and 20 other countries.

2 Scout Analytics is leading in United States, United Kingdom, Australia, Belarus and 4 other countries.