Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scout Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 140 other categories.

2 Scout Analytics is leading in Disabled & Special Needs, Biology, Basketball and Mental Health.


1 AdPlan is leading in most countries, including Japan, Taiwan, China, Russia and 25 other countries.

2 Scout Analytics is leading in United States, United Kingdom, Australia, Switzerland and 5 other countries.