Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Segment is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 101 other categories.

2 Segment is leading in Internet & Telecom, Computer & Electronics, Software, Music & Audio and 42 other categories.

Geography

1 Segment is leading in most countries, including British Indian Ocean Territory, United States, Norway, United Kingdom and 87 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, China and 14 other countries.