AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 98 other categories.
Segment is leading in Internet & Telecom, Computer & Electronics, Software, Music & Audio and 46 other categories.
Segment is leading in most countries, including United States, United Kingdom, India, Greece and 71 other countries.
AdPlan is leading in Japan, Taiwan, China, Korea Republic and 3 other countries.