Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Segment is still behind AdPlan in all market share segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 110 other categories.

2 Segment is leading in Computer & Electronics, Software, Social Network, Programming and 23 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Canada, India and 74 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Philippines and 7 other countries.