Market Share by Top Websites

1 Segment is leading in The Entire Web.

2 AdPlan is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 94 other categories.

2 Segment is leading in Internet & Telecom, Computer & Electronics, Software, Health and 48 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Australia and 72 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Korea Republic and 2 other countries.