Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Segment is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 18 other categories.

2 Segment is leading in Computer & Electronics, Food & Drink and Science.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, India and 73 other countries.

2 AdPlan is leading in Japan, Taiwan, China, South Korea and 5 other countries.