Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdPlan is still behind Signal in all market share segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 186 other categories.

2 AdPlan is leading in Adult, Animation & Comics, Associations, Magazines & E-Zines and 12 other categories.


1 Signal is leading in most countries, including United States, Brazil, Germany, Canada and 144 other countries.

2 AdPlan is leading in Japan, Taiwan and Cameroon.