Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 180 other categories.

2 AdPlan is leading in Adult, Movies, Investing, Animation & Comics and 14 other categories.


1 Signal is leading in most countries, including United States, Brazil, Canada, Germany and 145 other countries.

2 AdPlan is leading in Japan and Taiwan.