Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Business & Industry and 193 other categories.

2 AdPlan is leading in Adult, Animation & Comics, Associations, Martial Arts and 11 other categories.


1 Signal is leading in most countries, including United States, Germany, Brazil, Canada and 151 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu, Niue and 3 other countries.