Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 199 other categories.

2 AdPlan is leading in Adult, Associations, Business Training, Human Resources and 2 other categories.


1 Signal is leading in most countries, including United States, Brazil, Germany, Canada and 156 other countries.

2 AdPlan is leading in Japan, Taiwan, Tuvalu and Tonga.