Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdPlan is still behind Signal in all market share segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Travel, Accommodation & Hotels, Car Buying and 157 other categories.

2 AdPlan is leading in Adult, Games, Video Games, Web Hosting and 22 other categories.


1 Signal is leading in most countries, including United States, Germany, Brazil, Canada and 128 other countries.

2 AdPlan is leading in Japan, Taiwan and Mongolia.