Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Snoobi is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 Snoobi has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Shopping, Arts & Entertainment and 101 other categories.

2 AdPlan is leading in Career & Education, Travel, Adult, Education and 62 other categories.


1 Snoobi is leading in most countries, including Finland, Netherlands, Russia, Estonia and 50 other countries.

2 AdPlan is leading in Japan, Taiwan, United States, China and 16 other countries.