Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TeaLeaf is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 124 other categories.

2 TeaLeaf is leading in Health, Airlines & Airports, Nutrition, Beauty & Fitness and 12 other categories.


1 TeaLeaf is leading in most countries, including United States, United Kingdom, Canada, Belgium and 32 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, China and 11 other countries.