Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TeaLeaf is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 132 other categories.

2 TeaLeaf is leading in Airlines & Airports, Nutrition, Banking, Cooking & Recipes and 6 other categories.

Geography

1 TeaLeaf is leading in most countries, including United States, Canada, United Kingdom, Mexico and 29 other countries.

2 AdPlan is leading in Japan, Taiwan, China, Hong Kong and 13 other countries.