Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vizu is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 130 other categories.

2 Vizu is leading in Cooking & Recipes, Nutrition and Engineering & Technology.


1 AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 40 other countries.

2 Vizu is leading in Indonesia, Nigeria, Iran and Colombia.