Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vizu is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 115 other categories.

2 Vizu is leading in People & Society, News & Media, Technology News, Computer & Electronics and 16 other categories.


1 AdPlan is leading in most countries, including Japan, Taiwan, Ireland, Canada and 12 other countries.

2 Vizu is leading in Indonesia, Brazil, India, Argentina and 10 other countries.