Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vizu is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 112 other categories.

2 Vizu is leading in People & Society, News & Media, Technology News, Music & Audio and 15 other categories.


1 Vizu is leading in most countries, including United States, India, Indonesia, Australia and 14 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, China and 13 other countries.