Market Share by Top Websites

1 WebTrends is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan is clearly lagging behind, losing to WebTrends in all segments.

Websites Categories

1 WebTrends has better usage coverage in more websites categories. Including Business & Industry, Health, Law & Government, Internet & Telecom and 178 other categories.

2 AdPlan is leading in Adult, Beauty & Fitness, Animation & Comics, Beauty and 15 other categories.


1 WebTrends is leading in most countries, including United States, Portugal, United Kingdom, Belgium and 164 other countries.

2 AdPlan is leading in Japan, Tuvalu and Turks And Caicos Islands.