Market Share by Top Websites

1 AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1 AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 109 other categories.

2 WOW Analytics is leading in Computer & Electronics, Internet & Telecom, Software, Business Services and 36 other categories.


1 WOW Analytics is leading in most countries, including United Kingdom, United States, India, Australia and 61 other countries.

2 AdPlan is leading in Japan, Taiwan, Singapore, Hong Kong and 6 other countries.