In terms of market share, AdPredictive is clearly lagging behind, losing to BlueCava in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 5 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Earth Sciences and Science.
AdPredictive is leading in most countries, including United Kingdom, Turkey and Serbia.
BlueCava is leading in United States.