In terms of market share, AdPredictive is clearly lagging behind, losing to BlueCava in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 4 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Science and Earth Sciences.
AdPredictive is leading in most countries, including South Africa and Israel.
BlueCava is leading in Bolivia.