In terms of market share, AdPredictive is clearly lagging behind, losing to BlueCava in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 7 other categories.
AdPredictive is leading in Consumer Electronics, Science, Earth Sciences, Autos & Vehicles and one other category.
BlueCava is leading in most countries, including Russia, India and France.
AdPredictive is leading in Japan.