In terms of market share, AdPredictive is clearly lagging behind, losing to BlueCava in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Chats & Forums, Social Network and 7 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences, Science, Automotive Industry and one other category.
BlueCava is leading in most countries, including United States, Russia, Belgium, Germany and 2 other countries.
AdPredictive is leading in Italy and Australia.