In terms of market share, AdPredictive is clearly lagging behind, losing to BlueCava in all segments.
BlueCava has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Business & Industry, Social Network and 7 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences, Science, Automotive Industry and one other category.
BlueCava is leading in most countries, including Russia, United States and Germany.
AdPredictive is leading in Ireland.