In terms of market share, AdPredictive is clearly lagging behind, losing to Collarity in all segments.
Collarity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 15 other categories.
AdPredictive is leading in Shopping, Consumer Electronics, Autos & Vehicles, Automotive Industry and one other category.
Collarity is leading in most countries, including Mexico, United States, Israel, Indonesia and 5 other countries.
AdPredictive is leading in Japan and Germany.