In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Education, Career & Education and 7 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Automotive Industry and 3 other categories.
Exceptional is leading in most countries, including Portugal, British Indian Ocean Territory, Sweden, Finland and 8 other countries.
AdPredictive is leading in Turkey.