Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.

Websites Categories

1 Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Tourism and 7 other categories.

2 AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Science and 3 other categories.

Geography

1 Exceptional is leading in most countries, including Finland, Germany, India, Italy and 5 other countries.

2 AdPredictive is leading in Korea Republic and Turkey.