In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Marketing & Advertising and 7 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Earth Sciences and 3 other categories.
Exceptional is leading in most countries, including Germany, Colombia, Finland, Italy and 4 other countries.
AdPredictive is leading in Ireland.