In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Career & Education, Marketing & Advertising and 7 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Autos & Vehicles and 3 other categories.
Exceptional is leading in most countries, including United States, Portugal, Netherlands, Mexico and 6 other countries.
AdPredictive is leading in Japan.