In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Career & Education, Education, Internet & Telecom and 8 other categories.
AdPredictive is leading in Consumer Electronics, Shopping, Science and Earth Sciences.
Exceptional is leading in most countries, including United States, Portugal, Brazil, Turkey and 5 other countries.
AdPredictive is leading in Ukraine.