In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Online Marketing, Telecommunications and 7 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Earth Sciences and one other category.
Exceptional is leading in most countries, including Finland, United States, France and Argentina.
AdPredictive is leading in Russia, Philippines and Greece.