In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Education, Career & Education and 9 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Earth Sciences and one other category.
Exceptional is leading in most countries, including United States, Brazil, Finland and Pakistan.
AdPredictive is leading in Turkey and Serbia.