Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.

Websites Categories

1 Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Online Marketing, Education and 7 other categories.

2 AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Science and one other category.


1 Exceptional is leading in most countries, including Brazil, Portugal, Australia, Finland and one other country.

2 AdPredictive is leading in Israel and South Africa.