Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.

Websites Categories

1 Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Music & Audio, Marketing & Advertising and 7 other categories.

2 AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Earth Sciences and 3 other categories.


1 Exceptional is leading in most countries, including Germany, Colombia, Finland, Italy and 4 other countries.

2 AdPredictive is leading in Ireland.