In terms of market share, AdPredictive is clearly lagging behind, losing to Exceptional in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Online Marketing, Education and 7 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Science and one other category.
Exceptional is leading in most countries, including Brazil, Portugal, Australia, Finland and one other country.
AdPredictive is leading in Israel and South Africa.