Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 31 other categories.

2 AdPredictive is leading in Consumer Electronics, Autos & Vehicles, Automotive Industry, Science and one other category.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, China and 5 other countries.

2 AdPredictive is leading in Japan.