Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Business & Industry and 36 other categories.

2 AdPredictive is leading in Consumer Electronics, Automotive Industry, Science and Earth Sciences.

Geography

1 Proclivity is leading in most countries, including United States, Great Britain, Brazil, Germany and 10 other countries.

2 AdPredictive is leading in Greece and Japan.