In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.
AdPredictive has better usage coverage in more websites categories. Including Business & Industry, Shopping, Consumer Electronics, Science and 3 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports, Sports and 2 other categories.
Unister is leading in most countries, including Germany, Switzerland, Austria, Ukraine and 4 other countries.
AdPredictive is leading in United States, Japan and Russia.