In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.
Unister has better usage coverage in more websites categories. Including Travel, Tourism, Internet & Telecom, People & Society and 5 other categories.
AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Earth Sciences and 2 other categories.
Unister is leading in most countries, including Germany, Austria, Switzerland, China and 2 other countries.
AdPredictive is leading in Argentina, United States and Philippines.