Market Share by Top Websites

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Unister has better usage coverage in more websites categories. Including Travel, Tourism, Internet & Telecom, People & Society and 5 other categories.

2 AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Earth Sciences and 2 other categories.

Geography

1 Unister is leading in most countries, including Germany, Austria, Switzerland, China and 2 other countries.

2 AdPredictive is leading in Argentina, United States and Philippines.