In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.
Unister has better usage coverage in more websites categories. Including Travel, Tourism, Car Buying, Internet & Telecom and 3 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Science and 2 other categories.
Unister is leading in most countries, including Germany, Switzerland, Austria, Ukraine and 4 other countries.
AdPredictive is leading in Canada and India.