In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.
Unister has better usage coverage in more websites categories. Including Travel, Tourism, Sports, People & Society and 4 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Earth Sciences and 3 other categories.
Unister is leading in most countries, including Germany, Switzerland, Austria, Ukraine and 4 other countries.
AdPredictive is leading in Ireland.