In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.
Unister has better usage coverage in more websites categories. Including Travel, Tourism, Internet & Telecom, Airlines & Airports and 5 other categories.
AdPredictive is leading in Business & Industry, Shopping, Consumer Electronics, Automotive Industry and 2 other categories.
Unister is leading in most countries, including Germany, Switzerland, Austria, France and 8 other countries.
AdPredictive is leading in Greece, Japan and Netherlands.