Market Share by Top Websites

1 Unister is leading in Top 100K Sites.

2 In terms of market share, AdPredictive is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Unister has better usage coverage in more websites categories. Including Travel, Tourism, People & Society, Finance and 2 other categories.

2 AdPredictive is leading in Business & Industry, Consumer Electronics, Shopping, Science and one other category.


1 AdPredictive is leading in most countries, including Greece, Philippines, Russia and United States.

2 Unister is leading in Germany, Austria and Switzerland.