In terms of market share, AdPredictive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
AdPredictive is leading in Consumer Electronics, Automotive Industry, Science and Earth Sciences.
WordStream is leading in most countries, including Netherlands, United States, United Kingdom, Canada and 16 other countries.
AdPredictive is leading in Greece and Japan.