In terms of market share, AdPredictive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 58 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences and Automotive Industry.
WordStream is leading in most countries, including United States, Mexico, United Kingdom, Bulgaria and 9 other countries.
AdPredictive is leading in Italy.