In terms of market share, AdPredictive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 58 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences and Automotive Industry.
WordStream is leading in most countries, including United States, Mexico, Australia, United Kingdom and 13 other countries.
AdPredictive is leading in Argentina and Philippines.