In terms of market share, AdPredictive is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
AdPredictive is leading in Consumer Electronics, Science, Automotive Industry and Earth Sciences.
WordStream is leading in most countries, including Netherlands, United States, Canada, Australia and 18 other countries.
AdPredictive hasn't got a lead over WordStream in any country.