In terms of market share, AdPredictive is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 52 other categories.
AdPredictive is leading in Consumer Electronics, Earth Sciences and Automotive Industry.
XA.net is leading in most countries, including United States, India, Japan, Malaysia and 14 other countries.
AdPredictive is leading in Korea Republic and Turkey.