In terms of market share, AdPredictive is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 52 other categories.
AdPredictive is leading in Consumer Electronics, Automotive Industry and Earth Sciences.
XA.net is leading in most countries, including United States, Russia, United Kingdom, Canada and 12 other countries.
AdPredictive is leading in Greece.