In terms of market share, AdPredictive is clearly lagging behind, losing to XA.net in all segments.
XA.net has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Food & Drink, Cooking & Recipes and 51 other categories.
AdPredictive is leading in Consumer Electronics, Automotive Industry and Earth Sciences.
XA.net is leading in most countries, including United States, United Kingdom, India, Canada and 17 other countries.
AdPredictive hasn't got a lead over XA.net in any country.