Market Share by Top Websites

1 FirstImpression is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdReactor is clearly lagging behind, losing to FirstImpression in all segments.

Websites Categories

1 FirstImpression has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 172 other categories.

2 AdReactor is leading in Music & Audio, Beverages and Skin Care.

Geography

1 FirstImpression is leading in most countries, including United States, Japan, Finland, Russia and 169 other countries.

2 AdReactor is leading in Indonesia, Montenegro, Tokelau, Sri Lanka and 14 other countries.