Market Share by Top Websites

1 AdReactor is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Internet & Telecom and 118 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Movies, Computer & Electronics and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 48 other countries.

2 AdReactor is leading in Indonesia, India, United States, Turkey and 38 other countries.