Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdReactor is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, People & Society and 114 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Movies, Software and 17 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, Russia, Montenegro and 53 other countries.

2 Improve Digital is leading in Italy, Netherlands, Sweden, Spain and 42 other countries.