Market Share by Top Websites

1 AdReactor is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Internet & Telecom and 121 other categories.

2 AdReactor is leading in Arts & Entertainment, Music & Audio, Movies, Computer & Electronics and 19 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 44 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 44 other countries.