Market Share by Top Websites

1 AdReactor is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdReactor in all segments.

Websites Categories

1 AdReactor has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Internet & Telecom, Business & Industry and 48 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 18 other categories.


1 AdReactor is leading in most countries, including Indonesia, India, United States, Brazil and 65 other countries.

2 Kitara Media is leading in Austria, Latvia and Netherlands.