Market Share by Top Websites

1 AdReactor is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AdReactor in all segments.

Websites Categories

1 AdReactor has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Internet & Telecom, Business & Industry and 52 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Investing, Graphics & Multimedia Tools and 4 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, United States, Russia and 83 other countries.

2 Kitara Media is leading in Latvia.