Market Share by Top Websites

1 AdReactor is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdReactor in all segments.

Websites Categories

1 AdReactor has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Internet & Telecom, Business & Industry and 53 other categories.

2 Open AdExchange is leading in Sports, Textiles & Nonwovens, Transportation & Logistics, Jobs & Employment and 4 other categories.

Geography

1 AdReactor is leading in most countries, including Indonesia, India, United States, Russia and 80 other countries.

2 Open AdExchange is leading in Denmark and Norway.