Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdReady is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Music & Audio and 70 other categories.

2 AdReady is leading in Business & Industry, Autos & Vehicles, Health, Car Buying and 53 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 49 other countries.

2 AdReady is leading in United States, Canada, Japan, India and 8 other countries.