Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adrolays is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adrolays has better usage coverage in more websites categories. Including Shopping, Clothing, Consumer Electronics, Marketing & Advertising and 25 other categories.

2 i-Behavior is leading in Business & Industry, Health, Arts & Entertainment, Internet & Telecom and 24 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Denmark, United Kingdom and 26 other countries.

2 Adrolays is leading in Germany, Reunion, Austria and Japan.