Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adrolays is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Health, News & Media and 27 other categories.

2 Adrolays is leading in Shopping, Clothing, Consumer Electronics, Marketing & Advertising and 23 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Denmark, United Kingdom and 19 other countries.

2 Adrolays is leading in Germany, Switzerland, Albania, Morocco and one other country.