Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adrolays is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adrolays has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Consumer Electronics and 32 other categories.

2 i-Behavior is leading in Arts & Entertainment, Internet & Telecom, Adult, Food & Drink and 10 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 22 other countries.

2 Adrolays is leading in Germany, Austria, Switzerland, Hungary and 2 other countries.