Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adrolays is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adrolays has better usage coverage in more websites categories. Including Shopping, Clothing, Computer & Electronics, Consumer Electronics and 21 other categories.

2 i-Behavior is leading in Arts & Entertainment, Business & Industry, News & Media, TV & Video and 20 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Australia, Denmark and 19 other countries.

2 Adrolays is leading in Germany, Austria and France.