Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adrolays is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 24 other categories.

2 Adrolays is leading in Shopping, Clothing, Computer & Electronics, Marketing & Advertising and 23 other categories.


1 Proclivity is leading in most countries, including United States, United Kingdom, Canada, China and 6 other countries.

2 Adrolays is leading in Germany, France, Austria, Switzerland and one other country.