Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adrolays is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 20 other categories.

2 Adrolays is leading in Shopping, Business & Industry, Clothing, Marketing & Advertising and 18 other categories.


1 Adrolays is leading in most countries, including Germany, Switzerland, Russia, Norway and 3 other countries.

2 Proclivity is leading in United States, United Kingdom, Canada, Chile and 2 other countries.