Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adRom is clearly lagging behind, losing to Pardot in all segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 160 other categories.

2 adRom is leading in Autos & Vehicles, Relationships & Dating, Products & Shopping, Makes & Models and 15 other categories.


1 Pardot is leading in most countries, including United States, United Kingdom, Japan, Australia and 104 other countries.

2 adRom is leading in Belgium, Ireland, Portugal, Hungary and 19 other countries.