Market Share by Top Websites

1 AdSafe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iovation is clearly lagging behind, losing to AdSafe in all segments.

Websites Categories

1 AdSafe has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Computers Electronics & Technology and 17 other categories.

2 iovation is leading in Finance, Gambling and Lifestyle.

Geography

1 AdSafe is leading in most countries, including United States, United Kingdom, South Korea, Philippines and 137 other countries.

2 iovation is leading in Kenya and Uganda.