Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

2 AdScale is leading in Top 1M Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 99 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Travel and 96 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 111 other countries.

2 ExactTarget is leading in United States, Australia, United Kingdom, Canada and 28 other countries.