AdScale is leading in Top 100K Sites and Top 1M Sites.
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 103 other categories.
AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 77 other categories.
AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 104 other countries.
ExactTarget is leading in United States, Australia, United Kingdom, Canada and 23 other countries.