Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 AdScale is leading in Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 107 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 75 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 97 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 20 other countries.