Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdScale is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 104 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 96 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 106 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 24 other countries.