Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

2 AdScale is leading in Top 1M Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 100 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Travel and 94 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 100 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 25 other countries.