Market Share by Top Websites

1 Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.

Websites Categories

1 Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 13 other categories.

2 AdScale is leading in Computers Electronics & Technology, Arts & Entertainment, Games, Reference Materials and 3 other categories.

Geography

1 AdScale is leading in most countries, including Germany, India, Japan, Indonesia and 58 other countries.

2 Salesforce Marketing Cloud is leading in United States, United Kingdom, Brazil, Australia and 52 other countries.