AdScale is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 96 other categories.
AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 94 other categories.
AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 102 other countries.
ExactTarget is leading in United States, United Kingdom, Australia, Canada and 26 other countries.