Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 102 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Travel and 97 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 109 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 21 other countries.