Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 100 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Travel and 99 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 113 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 31 other countries.