AdScale is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Email, Travel and 102 other categories.
AdScale is leading in Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 83 other categories.
AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 102 other countries.
ExactTarget is leading in United States, Australia, United Kingdom, Canada and 22 other countries.