Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdServerPub is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 102 other categories.

2 AdServerPub is leading in Movies, Animation & Comics, Humor, Magazines & E-Zines and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 64 other countries.

2 AdServerPub is leading in France, Canada, Morocco, Côte D'ivoire and 14 other countries.