Market Share by Top Websites

2 In terms of market share, AdServerPub is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Heavy Industry & Engineering, Health, Home & Garden, News & Media and 6 other categories.

2 AdServerPub is leading in Arts & Entertainment, Games, Community & Society, Food & Drink and 5 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, India, Bulgaria and 5 other countries.

2 AdServerPub is leading in France, Mexico, Switzerland, Algeria and 3 other countries.