Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adservice Media is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 191 other categories.

2 Adservice Media is leading in Financial Management, Banking, Relationships & Dating, Associations and 5 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 127 other countries.

2 Adservice Media is leading in Denmark, Norway, Finland, Lithuania and one other country.