Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 49 other categories.

2 AdShuffle is leading in People & Society, News & Media, Religion & Spirituality, Health and 23 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 31 other countries.

2 AdShuffle is leading in United States, Mexico, Canada, Argentina and 2 other countries.