Market Share by Top Websites

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, Arts & Entertainment, Computer & Electronics and 36 other categories.

2 AdShuffle is leading in People & Society, News & Media, Business & Industry, Religion & Spirituality and 30 other categories.

Geography

1 Kitara Media is leading in most countries, including Canada, India, Russia, Ukraine and 20 other countries.

2 AdShuffle is leading in United States, United Kingdom, Mexico, Spain and 9 other countries.