Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Food & Drink, Business & Industry and 82 other categories.

2 AdShuffle is leading in People & Society, Religion & Spirituality, Health, Adult and 15 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 47 other countries.

2 AdShuffle is leading in Switzerland.