Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 AdShuffle has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 44 other categories.

2 Optimatic is leading in Games, Video Games, Internet & Telecom, Home & Garden and 8 other categories.


1 AdShuffle is leading in most countries, including United Kingdom, France, Brazil, Spain and 11 other countries.

2 Optimatic is leading in United States, Israel, Poland, Ukraine and 6 other countries.