Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 AdShuffle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 39 other categories.

2 Optimatic is leading in Games, Internet & Telecom, Online, Video Games and 20 other categories.


1 Optimatic is leading in most countries, including United States, Venezuela, India, Israel and 19 other countries.

2 AdShuffle is leading in Canada, Brazil, Germany, Romania and 4 other countries.