Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 AdShuffle has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 44 other categories.

2 Optimatic is leading in Games, Video Games, Home & Garden, Search Engine and 4 other categories.


1 AdShuffle is leading in most countries, including Sweden, Mexico, Ukraine, Brazil and 7 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 4 other countries.