Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdShuffle is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 45 other categories.

2 AdShuffle is leading in People & Society, Religion & Spirituality, Health, Music & Audio and 28 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Mexico and 16 other countries.

2 AdShuffle is leading in United States, United Kingdom, Ukraine, Switzerland and 7 other countries.