2
In terms of market share, AdSide is clearly lagging behind, losing to AdTotal in all segments.
1
AdSide has better usage coverage in more websites categories. Including Reference Materials, Adult, Arts & Entertainment, Computers Electronics & Technology and 2 other categories.
2
AdTotal is leading in E-commerce & Shopping and Games.
1
AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.