Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Autos & Vehicles, Business & Industry and 52 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 9 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 19 other countries.

2 AdSide is leading in India, Brazil, Philippines, United Kingdom and 9 other countries.