Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 76 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, Music & Audio, Computer & Electronics and 28 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 29 other countries.

2 AdSide is leading in Brazil, India, Great Britain, Canada and 26 other countries.