Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, Arts & Entertainment, Music & Audio and 39 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Health and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.

2 AdSide is leading in India, Brazil, Romania, Pakistan and 6 other countries.