2
In terms of market share, AdSide is clearly lagging behind, losing to interclick in all segments.
1
AdSide has better usage coverage in more websites categories. Including Reference Materials, Adult, Arts & Entertainment, Health and 2 other categories.
2
interclick is leading in Lifestyle, Community & Society, Finance and Vehicles.
1
AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.
2
interclick is leading in Macedonia.