Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Food & Drink and 83 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, Adult, Movies and 22 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 46 other countries.

2 AdSide is leading in India, Romania, Bulgaria, Finland and 3 other countries.