Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 103 other categories.

2 AdSide is leading in People & Society, Autos & Vehicles, TV & Video, Adult and 18 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 45 other countries.

2 AdSide is leading in India, Canada, Pakistan, Australia and one other country.