Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSide is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 AdSide has better usage coverage in more websites categories. Including People & Society, Autos & Vehicles, News & Media, Sports and 47 other categories.

2 SmartContext is leading in Arts & Entertainment, Internet & Telecom, Business & Industry, Chats & Forums and 30 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 15 other countries.

2 AdSide is leading in United States, India, Brazil, Philippines and 11 other countries.