Market Share by Top Websites

2 In terms of market share, AdSide is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, Finance and 9 other categories.

2 AdSide is leading in Reference Materials and Health.

Geography

1 AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.

2 SmartContext is leading in Poland, Austria, Germany and Pakistan.