2
In terms of market share, AdSide is clearly lagging behind, losing to Total Media in all segments.
1
AdSide has better usage coverage in more websites categories. Including Reference Materials, Adult, Arts & Entertainment, Computers Electronics & Technology and 3 other categories.
2
Total Media is leading in Community & Society, Food & Drink, Finance, News & Media and one other category.
1
AdSide is leading in most countries, including United States, Hong Kong, New Zealand, Philippines and 2 other countries.
2
Total Media is leading in Israel, Canada, France, Hungary and one other country.