Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSolution is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Music & Audio and 86 other categories.

2 AdSolution is leading in Arts & Entertainment, People & Society, TV & Video, Movies and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 45 other countries.

2 AdSolution is leading in United States, India, Indonesia, Greece and 11 other countries.