Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSolution is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 58 other categories.

2 AdSolution is leading in TV & Video, Adult, Sports, Movies and 14 other categories.


1 AdSolution is leading in most countries, including India, Canada, Brazil, Mexico and 28 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Netherlands and 27 other countries.