Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdSpeed is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 AdSpeed has better usage coverage in more websites categories. Including Business & Industry, Finance, Shopping, News & Media and 126 other categories.

2 Improve Digital is leading in Arts & Entertainment, Music & Audio, Games, Food & Drink and 28 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 37 other countries.

2 AdSpeed is leading in United States, Germany, United Kingdom, Canada and 35 other countries.