In terms of market share, Adtegrity is clearly lagging behind, losing to Advantage Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 50 other categories.
Advantage Media is leading in Travel, Gambling and Poker.
Adtegrity is leading in most countries, including United States, Canada, Germany, Brazil and 24 other countries.
Advantage Media is leading in Denmark and Sweden.