In terms of market share, Adtegrity is clearly lagging behind, losing to Advantage Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 56 other categories.
Advantage Media is leading in Travel, Gambling, Winter Sports, Cycling & Biking and one other category.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 22 other countries.
Advantage Media is leading in Denmark and Sweden.