In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Sports, Fashion & Modeling and 32 other categories.
Adtegrity is leading in most countries, including United States, India, France, Brazil and 17 other countries.
Adverteerdirect is leading in Netherlands, Germany, Belgium, Taiwan and 3 other countries.