In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Fashion & Modeling, Health and 32 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, France and 18 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Switzerland and one other country.