In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 34 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, News & Media, Health and 30 other categories.
Adtegrity is leading in most countries, including United States, Turkey, Australia, Saudi Arabia and 17 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Israel and Indonesia.