In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Sports, Health and 32 other categories.
Adtegrity is leading in most countries, including United States, India, Russia, Indonesia and 18 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan and Latvia.