In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Fashion & Modeling, Health and 33 other categories.
Adtegrity is leading in most countries, including United States, India, France, Indonesia and 14 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan, Germany and 3 other countries.