In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Fashion & Modeling, Sports and 32 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Brazil and 15 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Slovakia and 6 other countries.