In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 37 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Fashion & Modeling, Sports and 33 other categories.
Adtegrity is leading in most countries, including United States, India, Great Britain, France and 39 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Italy, Greece and 4 other countries.