In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 39 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Sports, Fashion & Modeling and 32 other categories.
Adtegrity is leading in most countries, including United States, India, Canada, Germany and 19 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan, Ukraine and one other country.