In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 40 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Sports, Fashion & Modeling and 32 other categories.
Adtegrity is leading in most countries, including United States, Russia, India, United Kingdom and 19 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Ukraine and 2 other countries.