In terms of market share, Adtegrity is clearly lagging behind, losing to Adverteerdirect in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Adverteerdirect is leading in Shopping, Internet & Telecom, Fashion & Modeling, Health and 33 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 21 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Hungary, Italy and 2 other countries.