In terms of market share, Adtegrity is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 55 other categories.
Adtegrity is leading in Adult, Real Estate, Computer & Electronics, Software and 15 other categories.
Adtegrity is leading in most countries, including United States, United Kingdom, Russia, Brazil and 15 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Germany, Poland and 3 other countries.