Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 58 other categories.

2 Adtegrity is leading in People & Society, Real Estate, Computer & Electronics, News & Media and 30 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 12 other countries.

2 Adtegrity is leading in Germany, South Africa, Brazil, Indonesia and 8 other countries.