Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 66 other categories.

2 Adtegrity is leading in Adult, Real Estate, News & Media, Computer & Electronics and 26 other categories.


1 Adtegrity is leading in most countries, including Turkey, Saudi Arabia, India, France and 14 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 10 other countries.