Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 36 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 27 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Turkey and 19 other countries.

2 Adtegrity is leading in India, South Africa, Germany, Canada and 8 other countries.