Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtegrity is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 151 other categories.

2 Adtegrity is leading in Baseball, Fashion & Modeling, Business Services, Gay, Lesbian, & Bisexual and one other category.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 62 other countries.

2 Adtegrity is leading in Croatia, Iraq, Kenya, Puerto Rico and 3 other countries.